Module no./code, Module name
Module 2 / GEB, General Business
Type of module
Language(s) of instruction
Language(s) of examination
Courses of the module
|Name||Course type||Credit hours||Links|
|Institutional Business Administration||Seminaristischer Unterricht||2 Credit hours||n/a|
|Funtional Business Administration||Seminaristischer Unterricht||2 Credit hours||n/a|
Prof. Dr. Axel Bialek
- Prof. Dr. Axel Bialek
Teaching and learning formats
Tuition in Seminars
This first semester mandatory module gives a general overview over the business functions (Module 4 Accounting, 8 HRM, 9 Finance, 12 Marketing) and introduces to strategic thinking.
Equivalent to TWIN Program BBW Module 2 Allgemeine Betriebswirtschaftslehre
Particular conditions for admission (to exam)
Written exam (120 min); Multiple Choice: yes; Bonus: possible; Auxiliary material: dictionary, non-programmable pocket calculator
Condition for award of ECTS credits
- schriftliche Prüfung
Duration of exam
This course provides general knowledge in various functional and strategic areas
of a business unit.
Institutional Business Administration:
- interrelatedness of various functions of business operations and the environment in which businesses and organizations function
- induction to longterm decision making e.g. location and legal form, basics in strategic planning
- handling resource bases, organizational structures, corporate culture, financial systems, and management theories prevalent in today’s business environment
Functional Business Administration:
- basic techniques of functional areas e.g. finance, marketing, operations management, human resource management
- coherences among different functional areas
- various business theories
- introduction to the basics of decision making processes in companies
Furthermore the course introduces the students to a strategic view of business.
- recognise basic knowledge of the economic principles and concepts of business units
- describe basic tasks, terms, concepts and tools in Business Administration related both to the enterprise as well as to its various business units
- identify external market fornes and know how to deal with it
Level: Knowledge an Comprehension
- classify the core functions of business-units
- observe interrelations between functional and strategic areas
- illustrate innovative concepts and discuss outcomes from that
- explain the needs for enterprises in times of globalization
Level: Problem Solving
- develop solutions for business plroblems based on findings
- interpret the fundamental elements of economics and management, business law, operations, merketing, finance and human resources in ways that enable them to make effektive business decisions
- work independently and develop creative solutions
Literature and other material
Bovee, C.L. / Thill, J. V.: Business in Action, current ed.
Nickel, W. / McHugh, J. /McHugh, S.: Understanding Business, current ed.
Pride, W. / Hughes, R. / Kapoor, J.: Business, current ed.
FHWS - Papers, Cases, Slides