Inhalte

Small and Medium Sized Enterprises

  • Managing small and medium sized Enterprises
  • Internationalization of SMEs
  • Sustainability and Strategy
  • Business Planning and Design Thinking

Entrepreneurship

  • Entrepreneurship and Innovations
  • Managing Start-ups
  • Lean Start-up Approach, Valuation and Funding 
  • Growth Strategies and Corporate Entrepreneurship

Ziele

  • Analysis and importance of small and medium-sized enterprises
  • Start-up strategies and management of SMEs
  • Internationalization strategies of SMEs
  • Development of sustainability strategies on national and international markets
  • Development of specific marketing concepts in national and international markets
  • Development and economic evaluation of business models
  • Imparting know-how on business management and the targeted management of start-ups
  • Promotion of creativity and entrepreneurship

              Besonderheiten

              Entrepreneurship and SMEs teach you to ...

              • Think outside the box 
              • Turn theory into practice
              • Use strategies for idea generation
              • Identify and assess career and entrepreneurial options
              • Develop a business plan
              • Identify sources of funding
              • Translate problems into opportunities
              • Understand the process and steps to start a business
              • Manage risk in SMEs
              • Speak "business" & "entrepreneurship“ in international settings

                              Stimmen von Absolventen und Studierenden

                              Luise Maisch, Studentin:
                              „The major entrepreneurship is the perfect course when you are really interested in starting a business. Through the project work, it is made clear what is to be expected realistically when founding a company.“

                              Vivian Boxall, Studentin:
                              "After 2 semesters of this major you're prepared to register your own business."

                              Jonas Betz, Student:
                              "This major prepares you for entrepreneurship. Because it's about getting hands-on experience for once and not just watching!!"

                              Mareike Funk, Studentin:
                              "Entrepreneurship is a very interesting and practical major. It provides exciting insights into the topic of founding and startups with cool workshops and guest lectures."